The Story Behind Svensson

For more than 50 years, Svensson has helped people embrace a healthier lifestyle. Since 2009, we have continued that tradition with a science-based approach that combines nutrition, intermittent fasting and sustainable lifestyle habits.
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Why Svensson Is More Than a Brand

For over 50 years, Svensson has been helping people improve their health and wellbeing. Since 2009, we have built on this rich heritage with one clear belief: lasting health does not begin with a strict diet, but with understanding how the body truly works.

Our Passion:

We believe that health is about much more than a number on the scale. Our mission is to help people build a lifestyle they can maintain for years to come. That is why we combine nutrition, intermittent fasting, physical activity and practical coaching into an approach that is realistic and fits naturally into everyday life.

Our Expertise:

Our approach is built on more than fifteen years of hands-on experience, a scientific background in biochemistry and continuous professional education in nutrition, intermittent fasting, sports nutrition and metabolic health. We continuously follow the latest scientific developments to ensure that our guidance is based on both current knowledge and real-world experience.

Our Promise:

We do not promise miracle cures or unrealistic results. Instead, we offer honest guidance, reliable information and programmes tailored to your personal situation. Our goal is not only to help you lose weight, but also to provide you with the knowledge and tools to make healthy choices for the long term.
Our Story

THE BEGINNING OF THE JOURNEY

Embracing the challenges and overcoming the obstacles that come with pursuing a dream.
1973

The Beginning of Svensson

Svensson was founded as one of the pioneers in phytotherapy and natural health products. From the very beginning, knowledge of plants, nutrition and health has been at the heart of everything we do.

2009

A New Chapter

After many years as the manufacturer behind Svensson, I acquired the brand. Svensson evolved from a traditional mail-order company into a modern health brand with an ever-growing online presence.

2010-2018

Practical Experience

Alongside Svensson, I played an active role in developing the brands Etixx (sports nutrition) and Vitafytea (phytotherapy), which are distributed through physicians, specialists and pharmacies. These years provided invaluable hands-on experience in nutrition, supplementation and health.

2018

A Personal Motivation

The loss of my father to pancreatic cancer changed the way I look at health. I wanted to understand not only how people lose weight, but also how nutrition, blood sugar, hormones and lifestyle contribute to better health and disease prevention.

2019

Expanding My Coaching Expertise

I completed additional training in nutrition, weight management coaching, sports nutrition, intermittent fasting and child nutrition. This allowed me to translate my scientific background as a biochemical engineer into practical, everyday coaching.

2020 – Present

From Products to Complete Health Guidance

Today, Svensson has grown into much more than a nutritional supplement brand. We combine scientific knowledge, coaching, intermittent fasting, healthy nutrition and practical tools to help people build a healthier lifestyle for the long term.

2026

The Launch of the Meal Planner

With the introduction of the Meal Planner, we bring nutrition, recipes and personal guidance even closer together. Our goal is not only to help people achieve their health goals, but above all to support them in building healthy habits that last.

Discover the Meal Planner

Why Choose Svensson?

Science-Based Guidance

Our recommendations are based on the latest insights into nutrition, metabolism and lifestyle. We translate complex science into practical advice that is easy to apply.

Personal Guidance

Every individual is unique. That is why we look beyond the number on the scale and consider your lifestyle, personal goals and overall health.

Sustainable Results

We do not believe in quick fixes. We believe in building habits that you can maintain for years to come. That is the foundation of lasting health.

Practical and Achievable

Healthy living does not have to be complicated. We combine clear explanations, recipes, meal planning and practical daily guidance to make healthy choices easier.

More Than 50 Years of Trust

Since 1973, Svensson has helped people build healthier lives. Today we continue that tradition with a modern, science-based approach.

Always Learning

Health science is constantly evolving. That is why we continue to study, learn and translate the latest scientific insights into practical guidance.

Meet the Person Behind Svensson

My name is Claudia, and for more than fifteen years I have been exploring the relationship between nutrition, metabolism and health. What began with a background in biochemical engineering has grown into a passion for helping people achieve a healthier lifestyle. Throughout my career, I have combined entrepreneurship with practical experience in phytotherapy, sports nutrition and nutritional coaching. After thousands of conversations with clients, I came to realise that lasting health is never about a single product or a single diet—it is about the bigger picture. Today I combine that scientific perspective with practical coaching. I believe that health begins with understanding your body and making choices that you can maintain for the long term.

Our Vision of Health

To us, health is about much more than a number on the scale. It is the result of daily choices, knowledge and habits that support a vibrant and healthy life. That is why we believe lasting results do not come from strict diets or quick fixes, but from understanding how your body works. Once you understand how nutrition, exercise, sleep and lifestyle influence your metabolism, healthy living becomes a conscious and sustainable choice. We believe that...


There is no single nutrition plan that works for everyone. Age, hormones, genetics and lifestyle all play a role. That is why we always take a personalised approach.


The better you understand why certain choices work, the easier it becomes to maintain them over time. That is why we do more than offer advice—we explain the science behind it.


A dinner out, a holiday or a slice of cake are all part of life. Health is not defined by a single meal, but by the choices you make consistently over time.


Our goal is not to make you dependent on a programme. We want to give you the knowledge, structure and confidence to continue making healthy choices for years to come.


Nutrition science never stands still. That is why we continue our education, critically evaluate new research and continuously improve the guidance we provide.

Ready to take the first step?

Building a healthier future together.


Whether you want to lose weight, improve your blood sugar control, boost your energy levels or simply live a healthier life, we are here to guide you with an approach that fits your lifestyle.

"Building knowledge since 1973. Building trust since 2009."